Norton Rose Fulbright is a global legal practice. As the agency for the Canadian law firm Ogilvy Renault, we were on the ground floor for a complex strategic marketing effort that extended through multiple mergers over several years. Each campaign was developed for a range of vehicles, including newspapers and magazines, online, in airports and stadiums, and through internal communications.
Lerners Llp is one of Ontario’s largest law firms. With multiple offices in various locations, each with a variety of communication needs, it was critical to establish branding standards that would guide staff and suppliers. We evolved the Lerners brand by finetuning their existing logo and defined parameters across mediums.
Ogilvy Renault (now Norton Rose Fulbright) was a leading Canadian law firm with international depth and reach. We collaborated on a wide range of communications initiatives, from advertising to annual reports to editorial.
Advertising campaign using the suitcase as the brand icon for Ogilvy Renault’s cross-border legal expertise.
Quarterly magazine design developed as a template for the company’s in-house agency.
Annual Report.
This ad campaign showcasing Norton Rose Fulbright’s client-centric service was rolled out in magazines, newspapers, online and in airports.
