As a leader in the automobile insurance industry the Progressive Corporation prides itself on its ability to find imaginative solutions to the ever-changing demands of their customers. As a natural extension, their annual report is an expression of the company’s inventive persona, a diverse assembly of artwork and strategic messaging that transcends the traditional presentation of business facts and figures. Every year an artist is selected to address the chosen theme in his or her own voice and their work is incorporated into the annual report; the following are the results of this collaboration.
Progressive’s commitment to full disclosure, self-examination, timely reporting and, above all, honesty led us to the theme of transparency. In parallel, John Coplans honest and unflinching photographs of his aging body explore the idea of self-examination.
Progressive celebrates diversity through their inclusive work environment, embracing individuality and encouraging different ways of looking at the world and their business. In this year’s annual report Carter Custera’s paintings offer a collage of colourful identities while employee and customer statements provide context.
Artist Robert ParkeHarrison is the inventor, painter, set designer, producer and model of his photographic situations depicting Progressive’s exceptional service.
Much about Progressive fits the statement “That’s not what you’d expect from an insurance company.” In Gregory Crewdson’s evocative and elaborately staged photographs of everyday scenes expectations are upended and the status quo is reexamined.
Art inspires. Inspiration kindles invention. Invention fuels change, and change ignites progress. The Progressive Corporation has continually rejected convention and reinvented its collection, promoting emerging talent, showcasing some of the world’s foremost creative thinkers, and amassing one of the most vital collections in the world. A representative cross section of nearly 300 works, have been selected for this book; more mission than catalogue. The art on these pages is not mere food for thought, but fuel for fire.
