For over 50 years, Toyota has invested in Canada, creating thousands of jobs, generating significant economic impact, building stronger communities, and benefiting Canadians from coast to coast. To illustrate Toyota’s commitment to Canada, we worked together to create a story that puts Canadians at the centre. The booklet’s modular format with a series of inserts provides Toyota with the opportunity to customize their message depending on their audience.
Norton Rose Fulbright is a global legal practice. As the agency for the Canadian law firm Ogilvy Renault, we were on the ground floor for a complex strategic marketing effort that extended through multiple mergers over several years. Each campaign was developed for a range of vehicles, including newspapers and magazines, online, in airports and stadiums, and through internal communications.
Lerners Llp is one of Ontario’s largest law firms. With multiple offices in various locations, each with a variety of communication needs, it was critical to establish branding standards that would guide staff and suppliers. We evolved the Lerners brand by finetuning their existing logo and defined parameters across mediums.
Ogilvy Renault (now Norton Rose Fulbright) was a leading Canadian law firm with international depth and reach. We collaborated on a wide range of communications initiatives, from advertising to annual reports to editorial.
Advertising campaign using the suitcase as the brand icon for Ogilvy Renault’s cross-border legal expertise.
Quarterly magazine design developed as a template for the company’s in-house agency.
Annual Report.
As a leader in the automobile insurance industry the Progressive Corporation prides itself on its ability to find imaginative solutions to the ever-changing demands of their customers. As a natural extension, their annual report is an expression of the company’s inventive persona, a diverse assembly of artwork and strategic messaging that transcends the traditional presentation of business facts and figures. Every year an artist is selected to address the chosen theme in his or her own voice and their work is incorporated into the annual report; the following are the results of this collaboration.
Progressive’s commitment to full disclosure, self-examination, timely reporting and, above all, honesty led us to the theme of transparency. In parallel, John Coplans honest and unflinching photographs of his aging body explore the idea of self-examination.
Progressive celebrates diversity through their inclusive work environment, embracing individuality and encouraging different ways of looking at the world and their business. In this year’s annual report Carter Custera’s paintings offer a collage of colourful identities while employee and customer statements provide context.
Artist Robert ParkeHarrison is the inventor, painter, set designer, producer and model of his photographic situations depicting Progressive’s exceptional service.
Much about Progressive fits the statement “That’s not what you’d expect from an insurance company.” In Gregory Crewdson’s evocative and elaborately staged photographs of everyday scenes expectations are upended and the status quo is reexamined.
Art inspires. Inspiration kindles invention. Invention fuels change, and change ignites progress. The Progressive Corporation has continually rejected convention and reinvented its collection, promoting emerging talent, showcasing some of the world’s foremost creative thinkers, and amassing one of the most vital collections in the world. A representative cross section of nearly 300 works, have been selected for this book; more mission than catalogue. The art on these pages is not mere food for thought, but fuel for fire.
One of the top liberal arts colleges in the United States, each year Vassar aims to recruit a freshman class made up of the most talented, interesting and diverse students. Their admission materials are often a prospective student’s first glimpse. We worked closely with Vassar to develop a system of dynamic graphics, engaging stories and powerful images that bring the student experience to life.
The Cleveland Institute of Art (CIA) is an independent college of art and design where each year students from across the globe explore their vision through a five-year, combined studio and liberal arts curriculum. We worked with CIA over a number of years to create admissions materials that give a prospective student a sense of the unique opportunities available.
J+B Engineering is an integrated engineering firm that provides consulting and project management services to major industrial, commercial and government clients. We developed new branding program that was implemented across a range of marketing materials.
Skin by Design is a bespoke skincare clinic. Up untill Known Associates’ involvment the owners had personally cobbled together their own branding and marketing. Not surprisingly, this DIY approach had failed them. We were asked to reimagine SBD’s branding and help with an ongoing marketing effort that helped to differentiate them in a highly competitive market.
Eden Robbins has shot everything from cars and food to celebrities and landscapes. Always looking for new creative opportunities, we’ve collaborated over many years on brand identity, marketing materials and interactive design.
Promotional portfolio of limited edition prints.
Business papers.
A series of promotional materials.
Title sequence/credits for Ghost Story, a music video created by Eden Robbins for the band Skyscraper.
InSeason asked us to create a brand image for their year-round retail store. The brand was developed across business papers, signage and in-store elements such as hang tags and other point-of-purchase materials.
